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Adobe Target Technical Lead (Adobe Experience Cloud)

Adobe Target Technical Lead (Adobe Experience Cloud)

Required Technical Skill Set:

The ideal candidate is comfortable working on customer facing web applications, working within web analytics platforms including Omniture, Adobe Analytics and Dynamic Tag Manager (DTM).

- Understanding of the Digital Marketing landscape and experience with relevant Digital Marketing strategies and technologies
- Experience collaborating with other technical team members to deliver solution
- A strong coding and implementation background with JavaScript. Should have Tag Management experience
- Understand related legacy systems and how solution would integrate to support the information architecture and business process scoped to achieve the desired business outcomes.
- Provide recommendations to developers on best practices and ensures development approach oversight. Be well versed in project management methodologies and a deep understanding of software implementation and onboarding.
- Be able to provide recommendations on performance consideration for running large, bulk campaigns. Be familiar with the other marketing automation platform with experience migrating to Adobe Campaign suite.

Desired Experience Range:

Overall experience of 9 to 12 years with at least 6 years of Test & Target system experience working with other Adobe Experience Platform Adobe Campaign, Adobe Analytics, Audience Manager etc.

Desired Competencies (Technical/Behavioral Competency)


- Adobe Target Business Practitioner Certified
- HTML 5 certified
- Experience with front-end performance optimization
- Should be proficient in HTML and CSS, with JavaScript
- 3+ years' hands on analytical experience with testing and optimization programs (AB, ABN and Multivariate testing) and relevant technologies
- Experience in setting up integration of Adobe target with Analytics and Adobe DTM.


- Good to have exposure on Optimizely
- Quick learner, able to work independently with limited supervision
- Self-motivated and dependable
- Third party application integration
- Experience with multiple delivery platforms such as mobile versus desktop.
- As needed, assist System Specialist in deploying (installing) software solution at client site
- Experience in front end technologies, HTML5, JS, Jquery and framework technologies (e.g. Spring / Hibernate/.LESS)

Must Have:

Bachelors in Computer Science/IT, BE Computers/IT; Adobe Target Certification

Desired Qualifications:

Masters in Computer Science/ IT, ME Computers/ IT. Certification from reputed agency in must have technologies.
Responsibility of / Expectations from the Role:

- Setting up Adobe Target Framework
- Provide optimized solution on complex functionality and third party application
- Coordinate with Customer, other teams, third party api provider for integration with back end code
- Interact with team to resolve any technical difficulty
- Implement new extension on Web application server
- Implement Web services architecture if required

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